Carbon neutral website with self-managed carbon offset
Carbon neutral website with self-managed carbon offset – ZeroCO2
A website carbon offset is an instant and certified atmospheric carbon reduction
The shift of priorities in business is a warning signal to make timely changes.
To determine the direction of beneficial changes in both business and lifestyle the best way is to check the carbon footprint, including CO2 emissions of the internet usage too.
In other words, besides the use of solar panels, electric cars, and similar devices that reduce or in some cases eliminate direct CO2 emissions, the emissions that cannot be reduced to zero by technical solutions must be treated with equal importance.
The carbon dioxide emissions of a business- and personal websites are the parts of the overall climate load of a business and lifestyle i.e. the carbon footprint.
The voluntary carbon offset of the carbon footprints of the business- and personal websites is your decision to make your online presence carbon neutral.
This requires the calculation of an authentic carbon footprint of the website, which is the carbon dioxide emissions from its storage, but mainly from pageviews, that increase the atmospheric greenhouse effect.
The reduction of the carbon footprint is a real contribution to climate protection on the one hand and a timely business decision on the other. The ‘climate friendly’ and the ‘carbon neutral’ are the new terms that elevate the websites from the noise of the internet.
The carbon dioxide emission reductions of qualified climate protection projects (see map) are applied to offset the climate impact of business, institutional, and individual online presence.
Did You Know? ➤
The energy needs of the internet are currently being met, mostly by burning fossil fuels. As a result, the internet is responsible for 2-2.5% of annual greenhouse gas emissions, which is equivalent to emissions from the civil aviation sector.
The unfashionable truth is that the only way to take direct responsibility for those emissions is to enable an equivalent amount to be absorbed, or avoid being emitted, elsewhere. In short, to offset.⁓ Martin Wright, Guardian Sustainable Business
Greening the online presence of businesses is also justified because it can effectively help reach an ever-increasing number of customers who require carbon neutral products and services.
Carbon neutral websites boost advantages in the following 3 areas of business relations:
First, website neutralization helps the climate-conscious company to attract sponsors, customers, and sympathizers into the process of CO2 emission reduction and to communicate the company’s sustainability efforts.
Second, an average-sized website emits 2132 kg CO2e in a year. According to EPA, this corresponds to the consumption of 240 liters of gasoline. This explains why it is so important to neutralize the carbon footprint of the website.
Third, website neutralization rises the profits by accenting the climate awareness of the company, which draws attention to him and elevates the brand out of business noise. Refined SEO attracts a growing number of climate-conscious customers.
What Do You Think? ➤
➤ How do customers see sustainable businesses?
70% of customers are willing to pay more for a product known to be climate-friendly.
➤ How does the world see sustainable businesses?
93% of people globally make a more positive image of a company that supports the solution of social or climate issues.
➤ How do consumers see sustainable businesses?
88% of consumers will be loyal to a company that supports the solution to social or climate problems.
➤ How do potential employees see sustainable businesses?
According to 70% of those born around the millennium, the company’s commitment to the environment has an impact on their decision to work there.
➤ >How do potential employees see sustainable businesses?
65% of employees are seriously considering leaving their workplace if their company damages the environment.
More and more verified climate protection projects are becoming known worldwide, makes it possible to compensate for more and more CO2 emissions. Moreover, it is not just about carbon offsetting, but also about forming a new opinion! Hence, the more businesses and people involved and know about it, the more impact it will have on public thinking!
Compensation of carbon emissions does not work with promises but can be achieved with the verified credits of climate protection projects i.e. carbon offsets that have already been carried out to prevent/reduce/limit CO2 emissions. It is a globally recognized solution because it is in line with the requirements of the Kyoto Protocol.
Of course, tree planting or even supporting that activity is also a great thing. However, it is not acceptable as compensation for the carbon footprint of business- or personal websites. It is mainly because no reliable data on the achieved atmospheric carbon reduction has been available by tree planting.
Business and personal websites are usually located on the drives of the server park of an external hosting provider. The websites are managed and their statistics are queried by their owners, with the programs developed for that purpose.
Statistics are analyzed mainly to increase website traffic and to assess the needs of visitors. It is also important to know that the same statistics provide accurate data on the energy consumption of the website.
In the rows of the table, there are the monthly pageviews are arranged according to the climate load (tCO2e) caused by their energy consumption. It allows the carbon footprints to be assigned directly to them.
|Monthly traffic on the website|
(in the last 12 months)
The price offer for the carbon offsets to compensate for the climate load considers the development of the daily carbon prices of the EU Emissions Trading System.
01.21.2022 – 84.47 €/tCO2
Credit: ember-climate.org / CC BY-SA 4.0
The website carbon offset is retrospective, based on measured data. Therefore, it is necessary to prove the traffic range of the website with the pageviews of it measured during the last 12 months before carbon offsetting, e.g. with a screenshot of the corresponding statistics in Google Analytics, or cPanel. For instructions on taking screenshots, see the quote request form on the next page.